The request
WHAT DID THE CLIENT HAVE IN MIND?
This banking sector client was looking to pimp out a trip to Lisbon on behalf of their colleagues, kitting it out with a fun and varied programme. That way they wouldn’t just get to meet up with one another but would also get to explore a piece of Lisbon. And how else to do it, but in Creative Star-style?
The solution
WHAT WAS CREATIVE STAR’S STRATEGY?
As a corporate incentive, Lisbon is an incredibly rewarding city. Even with a relatively restricted budget, a city trip to Lisbon can still wow with the unexpected. This walkable city astonishes at every turn, with its cosy neighbourhoods, level differences and proximity to the sea. Explore the black and white basalt and limestone tiled streets from behind the wheel of a Beetle cabriolet or hitch a ride on one of the city’s historic trams to get to know the city. And what would a trip to Lisbon be without lunch on the nearby rock with its breathtaking panoramic view? Drinking a pint at the Toy Museum was also one of those remarkable experiences not to be forgotten.
Lisbon is a city of light and charm, a place where every corner tells a story.
José Saramago
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